Leading river cruise line celebrating November as Loyalty Appreciation Month

with exclusive events on selected sailings for repeat guests

 CALABASAS, CA(May 22, 2019) – AmaWaterways announced the debut of its first-ever Loyalty Appreciation Month, which will be celebrated in November with a series of cruises enhanced with exclusive events planned to recognize and celebrate returning guests. Five ships, AmaLea, AmaStella, AmaKristina, AmaMora and AmaMagna will welcome guests on six special cruises on the Danube and Rhine during the month of November – including a Christmas Market cruise which was added in response to repeat guests’ requests. In addition to the benefits received as part of AmaWaterways Loyalty Program, returning guests on these designated cruises will be offered a choice of one of four Loyalty Offers*, exclusive events and unique experiences in different ports as well as many unexpected surprise and delight touches that AmaWaterways is known for. Specific details will be unveiled in a new AmaWaterways Facebook group which travel advisors and past guests are encouraged to join to be among the first to learn more as information is released.

“We can’t wait to reveal what we have in store on board, as well as in port, during these very special sailings curated with love and our returning guests in mind,” said Kristin Karst, executive vice president and co-founder of AmaWaterways. “Our Loyalty Cruises are a way for us to recognize and celebrate our wonderful guests, who are such a valued part of the AmaWaterways family.”

AmaWaterways Loyalty Appreciation Month is a new addition to what will be the company’s biggest year yet, with a variety of exciting things planned for 2019. The company recently launched its first-ever TV campaign, debuted its first mobile app, “myAmaCruise,” added Wellness Hosts to almost all its fleet and will add three new ships on European rivers – AmaDouro launched April 6 on the Douro, the revolutionary AmaMagna set sail on the Danube May 5 and AmaMora rounding out the fleet and beginning her inaugural season on the Rhine June 3.

“Since our founding in 2002, we’ve seen an incredible number of repeat guests on board our ships,” said Rudi Schreiner, president and co-founder of AmaWaterways. “Whether it is their second or 42nd cruise with us, we are so grateful for their loyalty, and they’re a large reason why we’re growing our fleet and constantly expanding our wide variety of amenities and excursions. We’re excited to offer this group some surprise and delights experiences as a genuine token of our appreciation.”

Loyalty Appreciation Month will be celebrated on the following seven-night cruises:

Captivating / Enchanting Rhine Cruises on AmaStella – November 3 or 10, 2019

Between Amsterdam, Netherlands and Basel, Switzerland

 Enchanting Rhine Wine Cruise on AmaKristina – November 18, 2019

Between Basel, Switzerland to Amsterdam, Netherlands

Featuring Wine Hosts Nello & Danica Olivo of Nello Olivo Winery

Romantic Danube Wine Cruise on AmaLea – November 15, 2019

Between Vilshofen, Germany and Budapest, Hungary

Featuring Wine Host Matthew G. R. Meyer of The Williamsburg Winery

Romantic Danube Cruise on the new AmaMagna – November 17, 2019

Between Vilshofen, Germany and Budapest, Hungary

Christmas Markets On The Rhine on the new AmaMora – November 25, 2019

Between Basel, Switzerland and Amsterdam, Netherlands

 *Guests may choose from the following four Loyalty Offers: free airfare, two-for-one business class airfare from selected gateways, 10% single supplement or cruise savings per stateroom. Terms and conditions apply.

For full details on offers and events planned for AmaWaterways’ Loyalty Appreciation Month, Travel Advisors and returning guests are invited to visit:   https://www.facebook.com/groups/amawaterwaysloyaltycruises/

For more information or to book an AmaWaterways river cruise, contact your travel professional, visit AmaWaterways.com or call (800) 626-0126. Follow AmaWaterways on Facebook at www.facebook.com/AmaWaterways, Instagram @AmaWaterways and Twitter @AmaWaterways.

About AmaWaterways 

A family-owned company celebrating 17 years on the river, AmaWaterways offers unforgettable river cruises with 23 ships sailing Europe’s Danube, Rhine, Moselle, Main, Rhône, Seine, Garonne, Dordogne, Dutch and Belgian Waterways and Douro Rivers, Southeast Asia’s Mekong and Africa’s Chobe River.  Led by experienced river cruise co-founders Rudi Schreiner and Kristin Karst, the company is renowned for its innovative stateroom design featuring unique “twin balconies”; its wellness activities including a wide choice of included shore excursions featuring biking and hiking options for the active traveler; and its award-winning dining—including The Chef’s Table specialty restaurant as well as complimentary fine wine, beer and soft drinks with lunch and dinner. Modern, spacious and tastefully decorated, each ship features onboard amenities such as hair and massage salons and a fitness room, and many have heated outdoor swimming pools with swim-up bars. AmaWaterways leads the river cruise industry in innovation highlighted with the launch of AmaMagna – at twice the width of traditional river ships, this revolutionary ship offers a new dimension in luxury river cruising. The company also offers a variety of themed sailings and brand relationships, with sailings geared towards active travelers and families as well as group and charter options.

With the highest-rated ships in Europe according to the third edition of Berlitz: River Cruising in Europe & the USA, AmaWaterways has received countless honors and accolades including Cruise Critic’s Editor’s Pick Award for “Best for Active Cruisers” and 2018 AFAR Reader’s Choice Award for “Best River Cruise Line.”

About NBC Owned Television Stations

NBC Owned Television Stations, part of the NBCUniversal Owned Television Stations division of NBCUniversal, includes 12 local broadcast television stations and a regional news network serving the largest markets in the nation, including New York, Los Angeles, Chicago, Philadelphia, Dallas-Fort Worth, San Francisco Bay Area, Boston, Washington, D.C., Miami-Fort Lauderdale, San Diego and Connecticut, as well as Puerto Rico. The stations produce and broadcast more than 17,000 hours of local news and information programming and enterprise journalism each year that is important and relevant to the communities they serve, delivering it across multiple online, social media and digital out-of-home platforms. The division also operates COZI TV (www.cozitv.com), a national network that brings viewers some of America’s most beloved and iconic television shows and hit movies, as well as the lifestyle production company, LX.TV, and the in-house marketing and promotions company, NBCUniversal Skycastle.

 # # #


Samantha Jacobs/Kayla Louttit, Hemsworth Communications

(678) 631-9974 or [email protected]

This message was sent to [email protected]


Hemsworth Communications

1510 SE 17th Street, Suite 200A

Fort Lauderdale, FL 33316