Advisors Who Complete First Course to Receive Reduced FAM Rates

and Opportunity to Earn Pre-Paid Digital Mastercard

CALABASAS, CA – (August 21, 2019) – AmaWaterways today announced the launch of AmaAcademy, an all-new interactive online education platform designed to help travel advisors sell luxury river cruise vacations. AmaAcademy is an integral part of the AmaWaterways’ Travel Advisor Portal which also provides access to a range of travel advisor tools including:

  • Online Booking Engine;
  • Webinar Wednesdays, a series of webinars hosted by AmaWaterways executives;
  • Beyond the River Banks, a quarterly past guest magazine;
  • Expanded suite of marketing collateral including a new Social Media Toolkit.

Those who successfully complete AmaAcademy’s first interactive course titled “‘Ama’ Means Love: The AmaWaterways Difference,” will receive an AmaWaterways certified advisor certificate and qualify for reduced FAM rates starting at $690 per person to experience an unforgettable AmaWaterways river cruise first-hand. In addition, all new Course 1 graduates who book a new reservation with a deposit within 90 days of completion of the first course qualify to earn a $50 digital Mastercard*.

“The launch of our new AmaAcademy is very exciting, as it has always been a priority for us to provide valuable resources to support our travel advisor partners, especially as we continue to grow and expand our offerings,” said Kristin Karst, executive vice president and co-founder of AmaWaterways. “We’ve received wonderful feedback from travel advisors during AmaAcademy’s soft launch, and we are confident this new tool will allow our partners to grow their sales through a deeper understanding of the special river cruise experience that AmaWaterways offers their clients.”

Graduates under the previous learning platform are grandfathered into the reduced FAM rate but are still encouraged to complete Course 1 of the new AmaAcademy to update their knowledge and benefit from the new booking incentive.

Additional courses and special incentives will be added in the coming months as AmaAcademy continues to provide travel advisors the latest information about the award-winning company’s ships, destinations, selling tools and more.

To sign up for AmaAcademy, visit Travel Advisor Portal at

For full details, or to book an AmaWaterways river cruise for a client, call 1.800.626.1026 or visit the Travel Advisor Portal at Follow AmaWaterways on Facebook at, Instagram @AmaWaterways and Twitter @AmaWaterways.

*One reward per travel advisor.

About AmaWaterways

A family-owned company celebrating 17 years on the river, AmaWaterways offers unforgettable river cruises with 24 ships sailing Europe’s Danube, Rhine, Moselle, Main, Rhône, Seine, Garonne, Dordogne, Dutch and Belgian Waterways and Douro Rivers, Southeast Asia’s Mekong and Africa’s Chobe River.  Led by experienced river cruise co-founders Rudi Schreiner and Kristin Karst, the company is renowned for its innovative stateroom design featuring unique “twin balconies”; its wellness activities including a wide choice of included shore excursions featuring biking and hiking options for the active traveler; and its award-winning dining—including The Chef’s Table specialty restaurant as well as complimentary fine wine, beer and soft drinks with lunch and dinner. Modern, spacious and tastefully decorated, each ship features onboard amenities such as hair and massage salons and a fitness room, and many have heated outdoor swimming pools with swim-up bars. AmaWaterways leads the river cruise industry in innovation highlighted with the launch of AmaMagna, which at twice the width of traditional river ships, offers a new dimension in luxury river cruising. The company also offers a variety of themed sailings and brand relationships, with sailings geared towards active travelers and families as well as group and charter options.


With the highest-rated ships in Europe according to the third edition of Berlitz: River Cruising in Europe & the USA, AmaWaterways has received countless honors and accolades including Cruise Critic’s Editor’s Pick Award for “Best for Active Cruisers” and 2018 AFAR Reader’s Choice Award for “Best River Cruise Line.”


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Samantha Jacobs or Carter Long, Hemsworth Communications

(678) 631-9974 or [email protected]


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