Best Western Rewards® Named Top Loyalty Program by U.S. News & World Report for Seventh Consecutive Year
Best Western® Hotels & Resorts’ Loyalty Program Earns Number Five Spot in List of Best Hotel Rewards Programs
PHOENIX, Arizona (August 6, 2019) – Best Western Hotels & Resorts (BWHR) celebrates the continued success of its industry-leading loyalty program, Best Western Rewards (BWR®), which has earned a top five ranking in the U.S. News & World Report’s Best Hotel Rewards Programs list. This marks the seventh consecutive year that BWR has received this coveted recognition, honoring the tremendous value it brings to the program’s members.
“It is an honor to see BWR recognized by U.S. News & World Report for the seventh year,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “We are committed to providing travelers with a rich rewards program that delivers real value. As part of this commitment we are constantly evolving the program, offering new redemption options and superior benefits to our members. We are proud to see that these enhancements are delivering the perks that today’s travelers are looking for.”
This recognition is the latest example of BWHR’s revamped BWR program, which has earned its position as a leading innovator in the industry. BWR’s tagline – Go.Get.Rewarded.® – demonstrates BWHR’s commitment to delivering an exceptional customer experience through a simplified, meaningful and rapid rewards program. As part of the program’s ongoing refresh, BWR members can enjoy more benefits than ever, including:
Top-Ranked, Rich Rewards
BWHR is committed to providing travelers with one of the richest rewards programs in the industry, with enhanced point earning opportunities and perks. BWHR is the only major hotel chain to offer a loyalty program whose rewards points do not expire due to account inactivity, and members can now earn gift cards redeemable with popular shopping, entertainment, gas, and airline partners. BWR members earn points with each stay that can be redeemed for free nights at any Best Western-branded hotel worldwide, with no blackout dates. Members also have access to special rates of up to 10 percent off every night.
Instant Enrollment, Instant Rewards
As part of the BWR refresh, members are given instant rewards and gratification on every stay. Additionally, the Status Match…No Catch® program allows members to instantly have their status matched with other hotel loyalty programs upon enrollment.
Elite Members, Elite Rewards
In addition to enjoying the perks and benefits of BWR, elite members also receive elite rewards. Upon arrival elite members are given a choice of a “Thank You” gift or bonus points. A digital membership card enables BWR members to easily access their membership number, point balance, current tier level and exclusive deals and offers. These new benefits let travelers maximize their stays across all Best Western brands.
BWR has emerged as an award-winning powerhouse in recent years, and this seventh consecutive recognition by U.S. News & World Report is a welcomed addition to the brand’s award-winning track record.
U.S. News & World Report identifies the top hotel rewards programs each year using a methodology that weighs five components: network size, property diversity, geographic coverage, added benefits and ease of earning a free night. In total, 15 of the most prominent hotel loyalty programs were evaluated for the 2019-20 rankings. This year’s full list can be found at https://travel.usnews.com/rankings/travel-rewards/
For more information or to become a BWR member, please visit BestWesternRewards.com.
For more information on Best Western Hotels & Resorts, please visit BestWestern.com.
About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of approximately 4,500 hotels in nearly 100 countries and territories worldwide‡. Best Western offers 16 hotel brands to suit the needs of developers and guests in every market. Best Western branded hotels include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection®, and BW Signature Collection®. Through recent acquisition, Best Western now also offers WorldHotels® Luxury, WorldHotels Elite and WorldHotels Distinctive brands. Completing its portfolio, Best Western offers SureStay®, SureStay Plus®, and SureStay Collection® franchises**. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-midscale and midscale hotel brands respectively for two consecutive years, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won 10 consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 60 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in breakfast (food and beverage category) in the J.D. Power 2018 North America Hotel Guest Satisfaction Index Study – ranking first for midscale; and second for upper midscale. Nearly 40 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.
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Samantha Jacobs/Lindsey Wiegmann
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