New Hires and Promotions Expand Reach and Strengthen North American Development

Phoenix, Arizona (September 25, 2019) – Best Western® Hotels & Resorts (BWHR) today announced the expansion of its North American Development (NAD) team with key new hires and promotions. Jesse Heydorff and Mike Wasserson join the BWHR team as Regional Directors; additionally, Brandon Moore and Sean Tan have been promoted to Managing Directors. These strategic hires and promotions further solidify BWHR as an industry leader in sales and development.

These announcements come at a time of incredible excitement for BWHR. BWHR’s legacy brands continue to experience growth and increasing popularity, and its new boutique brands are gaining traction amongst developers and travelers. Finally, the Best Western Premier® brand recently achieved the esteemed industry recognition of being named #1 by J.D. Power in guest satisfaction among upscale hotel brands.

“Strengthening our seasoned sales and development team allows us to continue to meet the needs of hotel developers and guests in today’s fast-changing and ever-evolving industry,” said Brad LeBlanc, Senior Vice President and Chief Development Officer for BWHR. “We have identified individuals who are true professionals with a deep understanding of the hotel landscape. I am confident that our talented team will improve BWHR’s reach across North America, allowing us to deliver tremendous value to the development community and achieve our aggressive development goals.”

Jesse Heydorff, Four Corners Regional Director

An outstanding top-performer with a tremendous sales record in the industry, Jesse Heydorff joins BWHR as Regional Director of Arizona, Colorado, New Mexico and Utah. Heydorff has cultivated solid relationships across his territory and is already well-versed in BWHR’s needs and market demands for the growing boutique segment. Heydorff’s strong skill set and impressive background will bring great value to the NAD team.

Mike Wasserson, Pacific Regional Director

Mike Wasserson rejoins BWHR as Regional Director of California and Nevada. Well-respected in the industry, Wasserson is a young professional that has made tremendous strides in his career. Wasserson’s vast experience across both new construction and conversion opportunities, coupled with his broad knowledge of BWHR and the drivers behind BWHR’s new boutique brands, make him an ideal addition to the NAD team.

Brandon Moore, Managing Director

Hospitality industry veteran, Brandon Moore, has been promoted from Regional Director to Managing Director. Moore is well-respected among franchisees, hotel owners and development influencers across the United States. His commitment to excellence and passion for the industry delivers continued success to BWHR and the NAD team. In his new role, Moore will oversee the NAD Regional Directors, driving forward BHWR’s development goals in the Central and Southeast regions.

Sean Tan, Managing Director

Sean Tan has been promoted from Regional Director to Managing Director. A true industry professional, Tan’s deep experience in the industry and knowledge of BWHR have delivered consistent success within the organization. In his new role, Tan will oversee the NAD Regional Directors in the Western U.S., driving forward BHWR’s development goals in his region.

For more information on BWHR, please visit or

About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 16 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through recent acquisition, WorldHotels® Luxury, WorldHotels Elite and WorldHotels Distinctive brands are also offered. Completing the portfolio is SureStay®, SureStay Plus® and SureStay Collection® franchises**. For more information visit or


* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.




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