Rapidly Growing Female-Founded Brand Will Open

First Brick-And-Mortar Corporate Store at Grand Boulevard at Sandestin

MIRAMAR BEACH, Fla. (October 25, 2021)The Beaufort Bonnet Company, an upscale baby and children’s clothing and lifestyle brand, has announced the opening of its flagship store at 600 Grand Boulevard, Suite M-103, Miramar Beach, FL 32550. Slated to open in February 2022, the new company’s first-ever corporate store will feature a range of timeless apparel, refined accessories and gifts, as well as the brand’s signature baby bonnets.

“We’re excited to open our new flagship store and couldn’t have found a better location than the Grand Boulevard Town Center. The mission of Beaufort Bonnet Company has always been to make babyhood and childhood special, and we believe the beautiful and charming aesthetic of the Miramar Beach area is the perfect place to plant roots for The Beaufort Bonnet Company,” said Markey Hutchinson, the company’s founder and chief executive officer. “With our new corporate store, we want to create a welcoming retreat for families where they feel uplifted and inspired to embrace the joys of childhood.”

The 1,727-square foot brick-and-mortar storefront will be the newest addition to the Grand Boulevard Town Center in Miramar Beach, part of the thriving South Walton community, and will feature a tastefully curated selection of children’s attire with options for ages ranging from newborn to fourteen years old, all reflecting the brand’s nostalgic appeal and vintage prep style. The store design will include a mailbox for children to complete and send custom T.B.B.C. store postcards and a space for children to play with toys. The center of the store will feature an inviting sitting area for shoppers to visit and have a drink. The in-store experience will allow shoppers to enjoy firsthand the warmth and hospitality of The Beaufort Bonnet Company lifestyle brand.

Grand Boulevard delivers a dynamic shopping experience with convenient access to a multitude of exclusive shopping and dining options, entertainment, professional services, corporate offices and lodging.

“We’re absolutely thrilled to welcome The Beaufort Bonnet Company to our one-of-a-kind destination, where visitors can shop, work, play and stay,” said Stacey Brady, marketing and communications director of Grand Boulevard. “This store will be such a unique addition to Grand Boulevard, and we look forward to having The Beaufort Bonnet Company as part of our South Walton business community.”

Established in 2012, The Beaufort Bonnet Company has evolved from a handful of iconic styles to a full-fledged lifestyle brand with an expanding presence throughout the U.S. Currently sold online, in their multiple signature stores and in approximately 400 other retail locations nationwide, The Beaufort Bonnet Company’s coveted offerings have expanded to include a range of baby and children’s apparel, as well as gifts and accessories.

The company’s hallmark bonnet is based on a generations-old heirloom pattern from the coastal town of Beaufort, South Carolina. A combination of timeless design and practical function, the company’s bonnets and little boys’ bucket hats were an instant hit, with mentions in Forbes, Wall Street Journal, InStyle, OK Magazine and People. In 2017, The Beaufort Bonnet Company joined the Oxford Industries family of brands, which includes Tommy Bahama, Lilly Pulitzer and Southern Tide.

For updates and more information, follow The Beaufort Bonnet Company on Instagram at @TheBeaufortBonnetCompany or visit www.thebeaufortbonnetcomany.com.

About The Beaufort Bonnet Company:

The Beaufort Bonnet Company creates upscale items for babies and children born with a refined sense of style. Founded in 2012, the company evolved from a few styles rooted in Beaufort, SC to a lifestyle children’s brand headquartered in Lexington, KY. The Beaufort Bonnet Company encourages families to embrace childhood and strives to help make memories sweeter. Now sold online and in approximately four hundred retail locations, The Beaufort Bonnet Company’s line has expanded to include a range of baby and children’s apparel and giftables. The Beaufort Bonnet Company joined the Oxford Industries family of brands in 2017.

About Grand Boulevard:

Grand Boulevard is the shop, dine, play and stay Town Center located on Northwest Florida’s Beaches. Based on the prominent mixed-use architectural model, Grand Boulevard offers a dynamic lifestyle experience with convenient access to a multitude of exclusive shopping and dining options, entertainment, professional services, corporate offices and lodging. Grand Boulevard is a Howard Group and Merchants Retail Partners property. For more information, please call (850) 837-3099 or visit GrandBoulevard.com.

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Media Contact:

Hemsworth Communications

Lacey Outten / Rachael Rampersad

954-716-7614 or [email protected]