Award-Winning Firm Tapped to Amplify Awareness for Rapidly Growing

Upscale Baby and Children’s Clothing Brand

FORT LAUDERDALE, Fla. – (September 23, 2021)Hemsworth Communications today announced the addition of The Beaufort Bonnet Company to its client roster. Effective immediately, the firm is responsible for crafting a national media relations strategy to increase consumer awareness and drive sales for the thriving upscale baby and children’s clothing brand.  The agency will also lead brand partnership development, support The Beaufort Bonnet Company’s influencer programming and drive PR efforts surrounding the brand’s new corporate stores, the first two of which are slated to open in the coming months.

“We love nothing more than aligning with other female-founded companies and are so impressed by what The Beaufort Bonnet Company has already created, as well as the ambitious plans they have for the future,” said Samantha Jacobs, founder and president of Hemsworth Communications. “We’re excited to have the chance to work with a fun, fresh fashion company that is in the midst of an evolution into a full-fledged lifestyle brand!”

Headquartered in Kentucky, The Beaufort Bonnet Company creates upscale apparel for babies and children born with a refined sense of style. Founded in 2012, the company has evolved from a few styles to a full-fledged lifestyle brand with an expanding presence throughout the U.S.  Currently sold online and in approximately 400 retail locations, The Beaufort Bonnet Company’s coveted offerings have expanded to include a range of baby and children’s apparel, as well as gifts. In 2017, the Beaufort Bonnet Company joined the Oxford Industries family of brands, which includes Tommy Bahama, Lilly Pulitzer and Southern Tide.

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About Hemsworth Communications

A dynamic, full-service agency, Hemsworth Communications is one of the fastest-growing, top-ranked agencies in the United States according to O’Dwyer’s PR Report and in 2018, was named one of PR News’ Top Places to Work, recognized for its unique, forward-thinking company culture.  With three distinctive divisions – Travel/Tourism, Food/Wine/Spirits, and Franchising/Business Services – Hemsworth represents fresh, up-and-coming businesses as well as leading, renowned global brands.  Services include brand communications strategy, media relations, promotions, guerrilla marketing, social media, thought leadership and event planning.  Unlike traditional PR agencies, Hemsworth is dedicated to crafting customized communications programs that are infused with personal, passionate client service and positively contribute to each client’s bottom line.


Media Contact:
Hemsworth Communications
954-716-7614 or [email protected]