Award-Winning National PR Firm Hired by Innovative Fast Casual Macaroni-and-Cheese,
Micro-Winery Concepts, Each with Multiple New Locations on Horizon
Fort Lauderdale, Fla. – (May 14, 2019) – Hemsworth Communications today announced it has added two quickly expanding franchise food and beverage concepts – I Heart Mac & Cheese and Waters Edge Wineries® – to its client roster. The accounts will be housed within the agency’s Food, Wine & Spirits and Franchising & Business Services divisions, which were announced earlier this year.
“Our team has a history of servicing both globally renowned and emerging franchise brands, as well as working within the food, wine and spirits industry as owners, operators and marketers, so formalizing these new divisions really was a natural progression for our business,” said Hemsworth Founder & President Samantha Jacobs. “We are thrilled with the early momentum we’re seeing in these segments and excited about what is on the horizon,” said Samantha Jacobs, founder and president of Hemsworth Communications.
I Heart Mac & Cheese is a fast-casual concept specializing in customizable, made-to-order macaroni and cheese bowls, grilled cheese sandwiches and salads. Also featured on the menu are lifestyle choices with quinoa, broccoli and cauliflower bowls. The menu combines award-winning recipes resulting in a grown-up approach to this classic childhood dish. The first location opened in 2016 in Fort Lauderdale. South Florida locations include Pembroke Pines, Jupiter, Coral Springs and Boca Raton. Additional corporate and franchise owned locations are slated to open in New York, Florida and Georgia. In 2017, the company launched its franchising program nationwide and has franchise locations in Davie, Florida and Patchogue, New York.
As the public relations and marketing agency of record I Heart Mac & Cheese, Hemsworth will craft and execute a national public relations strategy targeting both the consumer and franchise development segments, in addition to implementing a national marketing plan for increased awareness. This will include managing digital and traditional media buys, providing social media campaign recommendations and facilitating a new store opening event strategy, as well as offering localized franchise owner support programs.
Waters Edge Wineries is an innovative micro and custom winery franchise with locations in urban areas close to high-traffic retail centers. Combining elements of the traditional winemaking experience with the popular wine bar concept, each Waters Edge Winery & Bistro location creates a diverse selection of wines and offers guests an opportunity to engage intimately with what has, historically, been a somewhat exclusive lifestyle. Each winery offers bistro-style appetizers and desserts, custom wine labeling as personalized gifts, the ability to participate in bottling your own wine, a wine club and more. The concept is ideal for entrepreneurs who are passionate about wine and seeking a way to share their love and knowledge without being in the agriculture business.
Founded in 2014 by Ken & Angela Lineberger, Waters Edge Wineries currently operates nine Waters Edge Winery & Bistro locations throughout California, Colorado, Ohio, Oklahoma and Texas. As the public relations agency of record for Waters Edge Wineries, Hemsworth will develop a national public relations strategy to increase awareness of the brand’s innovative business model within the franchising world, while simultaneously creating consumer brand awareness for its locations, which span the United States and include new wineries opening this year in California, Ohio and North Carolina.
“We are proud to be onboard with the I Heart Mac & Cheese and Waters Edge Wineries teams and look forward to helping spread the word about these phenomenal brands, elevating their visibility amongst potential franchise owners and customers,” said Jacobs.
For more information, visit Hemsworth’s all-new website at HemsworthCommunications.com. Stay up-to-date on the latest Hemsworth news by following @HemsworthPR on Instagram or by liking the agency on Facebook at facebook.com/HemsworthCommunications.
About Hemsworth Communications
A dynamic, full-service agency, Hemsworth Communications is one of the fastest-growing, top-ranked agencies in the United States according to O’Dwyer’s PR Report and in 2018, was named one of PR News’ Top Places to Work, recognized for its unique, forward-thinking company culture. With three distinctive divisions – Travel/Tourism, Food/Wine/Spirits, and Franchising/Business Services – Hemsworth represents fresh, up-and-coming businesses as well as leading, renowned global brands. Services include brand communications strategy, media relations, promotions, guerrilla marketing, social media, thought leadership and event planning. Unlike traditional PR agencies, Hemsworth is dedicated to crafting customized communications programs that are infused with personal, passionate client service and positively contribute to each client’s bottom line.
Rachel Tabacnic or Lacey Outten, Hemsworth Communications
1510 SE 17th Street, Suite 200A
Fort Lauderdale, FL 33316