South Florida-Based Agency will Support FANVEST.io Venture,
Launching First-Ever Fan-Owned Professional SailingTeam
FORT LAUDERDALE, Fla. (July 20, 2023) – Hemsworth Communications, today announced it has been hired by Bernoulli | Locke, an experiences innovation firm. Effective immediately, Hemsworth is responsible for crafting a robust PR strategy surrounding various Bernoulli | Locke initiatives, beginning with the launch of FANVEST.io, a platform created to promote “passion investing” projects, allowing fans to invest in the things they love. The agency’s efforts will include media relations and promotion for the first-ever fan-owned professional sports team, a new Fan Owned SailGP Team.
“Bernoulli | Locke brings renowned expertise from across numerous sectors and its team has created an innovative, groundbreaking approach to fan-based, passion investing,” Samantha Jacobs, founder and president of Hemsworth, said. “FANVEST.io offers something for traditional investors looking to explore new capital structures and provides access to sports and entertainment enthusiasts, letting them take ownership of the brands they love. We look forward to showcasing the value of this unique concept to our media friends and, more importantly, the public at large.”
The FANVEST.io platform allows fans the opportunity to invest and have a stake in the ownership of various sports and entertainment properties. First up is a newly launched SailGP team representing Bermuda and the Caribbean. SailGP is a highly competitive global sailing league with multiple races year-round. The new Fan Owned SailGP Team will be based in Bermuda and service a community of active and engaged investors who will work together to manage the team, democratizing the concept of sports team ownership.
Current and prospective investors must be accredited to participate in the launch of the Fan Owned SailGP Team, with a variety of flexible initial investment levels. Ownership of the team will take the form of token sales, representing the stake of investment powered by the NEAR Protocol.
“The new Fan Owned SailGP Team puts the passionate fan in the driver’s seat, providing an exceptional and one-of-a-kind experience as an owner of the new team,” Bernoulli | Locke Co-Founder Jerry Stone said. “Our mission is to open the door to an elevated experience for fans everywhere by creating a model of ownership that is fan driven – in the case of our new SailGP team, from the name of the team to the brand’s partnerships and owner events, our investors are heard and included in every step. Hemsworth Communications, with its hospitality, sports and financial services experience, is a perfect fit to help communicate our message broadly.”
Hemsworth will initially focus on the upcoming Oracle Los Angeles Sail Grand Prix event, facilitating on-the-ground activities that showcase the Fan Owned SailGP Team to lifestyle, sports business and financial/cryptocurrency media, as well as the investment and sailing communities. Several exciting announcements are also forthcoming including the introduction of celebrity partners and well-known investors coming onboard as owners.
For more information, visit HemsworthCommunications.com. Stay up-to-date on the latest Hemsworth news by following @HemsworthPR on Instagram or by liking the agency on Facebook at facebook.com/HemsworthCommunications.
To learn more about FANVEST.io, visit FanOwnedSailGPTeam.com.
# # #
About Hemsworth Communications
A dynamic, full-service agency, Hemsworth Communications is one of the fastest-growing, top-ranked agencies in the United States according to the O’Dwyer’s PR Report and is one of the Top Places to Work according to PR News, recognized for its unique, forward-thinking company culture. With three distinctive divisions – Travel/Tourism, Food/Wine/Spirits, and Franchising/Business Services – Hemsworth represents fresh, up-and-coming businesses as well as leading, renowned global brands. Services include brand communications strategy, media relations, promotions, guerrilla marketing, social media, thought leadership and event planning.
FANVEST.io by Bernoulli | Locke, a place for fans to “invest in what they love.” FANVEST.io is built on the power of experiences to change lives. FANVEST.io is designed to offer new opportunities of “passion-investing.” Passion investors desire to have their investment portfolio reflect their passions and interests – including experiential benefits. The team at FANVEST.io has led hospitality, music, entertainment and sports experiential partnerships with many top properties and IP.
SailGP is the world’s most exciting racing on water. The global championship features national teams battling in short, intense races at iconic stadium-style venues across the globe. The high-tech, high-speed action features sailing’s best athletes racing in identical hydrofoiling F50 catamarans, flying at speeds approaching 100 km/h. SailGP also races for a better future, championing a world powered by nature. Visit SailGP.com for more information.
Mandy Holm / Jennifer Gordillo
770-856-9123 or [email protected]