Award-Winning National PR Firm Hired by Innovative Brands to Lead Communications Efforts

Fort Lauderdale, Fla. – (August 20, 2019)Hemsworth Communications, a top-ranked full-service public relations agency, has added four new accounts to its thriving Travel & Tourism division – three of which are rooted within the cruise industry – further expanding its impressive client roster. Effective immediately, Hemsworth is the agency-of-record for Bahamas Paradise Cruise Line, Smarthinking Inc., VIKAND Solutions and Whet Travel.

 Background on the agency’s newest clients, and scope-of-work, is as follows:

 Bahamas Paradise Cruise Line

As the only provider of two-night cruises to Grand Bahama Island with daily sailings from beautiful Palm Beach, Bahamas Paradise Cruise Line currently operates two ships – Grand Celebration and Grand Classica – with a capacity of 500,000 passengers annually, making the cruise line the largest contributor to tourism in Grand Bahama Island to-date.  Owned by the family of former Norwegian Cruise Line President and CEO Kevin Sheehan, the company’s goal is to provide guests with unique and unforgettable experiences in the Bahamas while whetting their appetite for cruise vacations.

Hemsworth’s scope-of-work for Bahamas Paradise Cruise Line includes creating a global PR and communications plan and developing media relations programming that will introduce some of the cruise line’s innovative new offerings. The cruise line’s latest offerings include a refreshed, one-of-a-kind Cruise & Stay program, themed sailings, and events like the upcoming ARTSEA. Hemsworth will also develop a trade-focused media relations and events program for Bahamas Paradise Cruise Line, complementing its consumer work and supporting the company’s evolving offerings for its valued travel trade partners. 

Smarthinking Inc.

Smarthinking Inc. is an integrated brand development agency that, since inception in 2006, has worked tirelessly to solve business challenges through the creation of compelling brands, primarily within the luxury hospitality and real estate industries. Extending far beyond the services offered by a typical branding agency, Smarthinking partners with architects, developers, marketing directors and others to create a brand from the inside out. This includes concept development; creation of a physical space or flow within a property; strategic planning of elements like music, lighting, décor and uniforms; and day-to-day marketing management, ranging from creation of a full-scale marketing budget and master plan to  graphic design, art direction, advertising campaign execution, media buying, and more.

With a keen eye for details and inspiration, Smarthinking is dedicated to creating world-class brands while tackling clients’ financial goals, operational needs, key investor concerns, and any other business nuances. The company’s remarkable approach can be seen by looking at properties like The Cove in the mountains of Idaho; Le Parker Meridien in the heart of Manhattan; and MIMO – one of Miami’s most popular neighborhoods, among many others.

Hemsworth’s scope-of-work for Smarthinking includes developing a national PR and communications plan to showcase the company’s unique capabilities, as well as its dynamic work, and a thought leadership strategy to leverage the expertise of its senior management team.

VIKAND Solutions

VIKAND Solutions is a leading global maritime healthcare solutions provider offering 24/7 medical management, consulting and auxiliary services including biomedical equipment maintenance, air decontamination, and purification solutions to the maritime industry. Founded in 2010 by CEO Peter Hult and Chief Medical Officer Dr. Bill Heymann, VIKAND’s name derived from the Swedish word “vi kan” meaning “we can.” Hult and Heymann launched the company after recognizing the need for a comprehensive medical services approach in the maritime industry and, today, VIKAND’s services are deployed to 170+ cruise vessels, impacting 14M passengers and 120K crew annually. VIKAND is in the process of launching medical services operations, and continued medical operations, for seven new cruise line partners – Virgin Voyages, Ritz-Carlton Yacht Collection, Jalesh Cruises, Scenic Cruises, Mystic Cruises, Aurora Expeditions, and Antarctica 21 – with several others in the pipeline. 

Dedicated to innovation on all fronts, the VIKAND team continuously researches and sources new partners to bring forth the very best, most advanced, cutting-edge healthcare technology solutions. Heading into 2020, VIKAND is launching a concerted effort to bring innovation to new segments, leveraging its success within the cruising sector to address some of the biggest concerns facing the commercial shipping, offshore energy sector, island nations, hotel/resort, gaming, and real estate industries.

Hemsworth’s scope for VIKAND includes crafting a global PR and communications plan to elevate the company’s successes within the cruise and maritime industries while developing a vertical market strategy to bring new licensed, FDA-approved medical-based technology solutions to other markets. This will include thought leadership initiatives for VIKAND’s executive team, with tailored media relations programs around new products, including solutions for bed bug infestation, seasickness, public health, air purification, and telemedicine.

Whet Travel

Led by CEO and Founder Jason Beukema, a well-known innovator within the travel and entertainment industries, Whet Travel has curated and produced more half- and full-ship music cruises than any other independent company. Partnering with some of the cruise industry’s most recognized and trusted brands, including Norwegian Cruise Line, Carnival, Princess, Royal Caribbean International and Celebrity Cruises, the revolutionary company has executed more than 50 once-in-a-lifetime experiences. Innovators since their launch in 2004, Whet Travel was named Inc. magazine’s #4 fastest-growing travel company in the country and has won the prestigious ‘Charter Partner of the Year’ award from Carnival and Norwegian Cruise Line.  The Whet Foundation was launched eight years ago to offer exciting experiences to deserving children throughout South Florida, the Caribbean and Mexico – with the ultimate goal of positively affecting an entire generation in a brand new way.

As the public relations agency-of-record for Whet Travel, Hemsworth will develop a national strategy to increase awareness of the company’s leadership position within travel and entertainment.  Efforts will include a tailored program to drive exposure for Whet Travel’s first-ever land-only event – Groove Island – which is taking place this September on Catalina Island, just off the coast of California, as well as consumer media relations for signature events throughout the year, including Groove Cruise, Salsa Cruise and Zen Cruise.

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About Hemsworth Communications

A dynamic, full-service agency, Hemsworth Communications is one of the fastest-growing, top-ranked agencies in the United States according to O’Dwyer’s PR Report and in 2018, was named one of PR News’ Top Places to Work, recognized for its unique, forward-thinking company culture.  With three distinctive divisions – Travel/Tourism, Food/Wine/Spirits, and Franchising/Business Services – Hemsworth represents fresh, up-and-coming businesses as well as leading, renowned global brands.  Services include brand communications strategy, media relations, promotions, guerrilla marketing, social media, thought leadership and event planning.  Unlike traditional PR agencies, Hemsworth is dedicated to crafting customized communications programs that are infused with personal, passionate client service and positively contribute to each client’s bottom line.




Media Contact:

Lacey Outten

Hemsworth Communications

954-716-7614 or [email protected]  


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