Rapidly Growing Fast-Casual Dining Concept Enhancing Customer Experience with Lush Look & Feel, Sleek, Modern Furnishings
BOCA RATON, Fla. – (July 22, 2021) – I Heart Mac & Cheese, a fast-casual restaurant concept specializing in customizable, made-to-order macaroni and cheese bowls and grilled cheese sandwiches, today announced the roll-out of a systemwide store re-design. With several new central features including a lush green wall, natural wood elements and iconic bright yellow seating, the all-new modern design will debut in August at I Heart Mac & Cheese in Columbia, South Carolina, the Palmetto State’s first-ever location.
“Restaurants across the country are reopening, and prioritizing the dining experience for our customers is more important now than ever before,” I Heart Mac & Cheese CEO and Chairman Steve Giordanella. “Our new design is part of the process, as we work toward creating the most welcoming environment we can.”
The new store design is inspired by the brand’s dedication to its customers, as the comfort classics brand strives to modernize the guest experience from start to finish. All new locations will feature signature elements including a chic wooden interior with a contrasting greenery wall, mixing a variety of textures and natural finishes to create a warm, comfortable ambiance that invites guests to dine-in.
“The environment for our customers is essential to their dining experience, so we added intricate details to our locations, such as softer lighting to enhance and elevate the overall feel,” Chef and Co-founder of I Heart Mac & Cheese Michael Blum said. “Part of the reason customers choose to dine outside the home is because they are seeking a change of atmosphere; we are confident our fresh new design is something that will appeal to all of our guests – from millennials in college towns to families or groups of friends sitting down to enjoy a meal.”
The store redesign complements the brand’s steady growth within this past year. An increase in both new franchise signings and new store openings has brought the chain to new markets across the United States, expanding its reach into new neighborhoods and communities. The new store aesthetic celebrates the next phase of I Heart Mac & Cheese, ushering in the return of the dine-in and inviting customers to sit and stay a while, making memories together.
About I Heart Mac & Cheese
I Heart Mac & Cheese is a fast-casual concept specializing in customizable, made-to-order macaroni and cheese bowls and grilled cheese sandwiches. Also on the menu are lifestyle choices with quinoa, broccoli, or cauliflower bowls, as well as gluten-free pasta. The menu combines award-winning recipes resulting in a grown-up approach to this classic childhood dish. Delivery options can be found through Uber Eats, Postmates, Door Dash and Grub Hub. Catering options are available for events of nearly all sizes. For locations and more information, visit https://www.iheartmacandcheese.com/.
Lacey Outten / Jennifer Gordillo
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