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Premier Virginia Resort Invites Guests and Community to Celebrate July Fourth Weekend with
Family-Friendly Event Featuring Live Music, Food Trucks, Fireworks and More

Massanutten Resort Summer Jam FestivalMASSANUTTEN, Va. – (June 14, 2023) – Massanutten Resort, a premier all-season resort located in the heart of Virginia’s Shenandoah Valley, recently announced the return of its highly anticipated Summer Jam Festival, which will take place Monday, July 3, from 5 to 10 p.m. The family-friendly festival is open to guests staying at the resort, as well as community members. The night will feature live music, activities for the kids, wine and beer options, food trucks and fireworks. All proceeds of the event benefit the Rockingham-Harrisonburg Society for the Prevention of Cruelty to Animals (SPCA)

“Massanutten Resort has been a wonderful partner for the Rockingham Harrisonburg SPCA over the years and we are thrilled to join forces for the Summer Jam Festival,” Huck Nawaz, executive director at the Rockingham-Harrisonburg SPCA. “We are excited for another incredible Fourth of July celebration with proceeds benefiting more than 2,600 animals that come into our care each year.” 

This year’s Summer Jam will showcase a lineup of exciting bands for attendees to enjoy while playing a variety of lawn games. Guests can enjoy the variety of food vendors in attendance, such as Big Fat Daddy’s, Bayou Kitchen, K’s Grill, Base Camp, and Your Pie Pizza, and beer and wine from Molson Coors, Blue Ridge Beverage, and CrossKeys Vineyards. 

The live music will kick off with new country band, Raquel & The Wildflowers from 5 to 6:15 p.m. KiTTYBACK will then take the stage from 6:45 to 8 p.m., performing a blend of country and rock ‘n’ roll, guaranteed to be a crowd favorite. Finally, Kanye Twitty will close out the night, from 8:30 to 10 p.m., with a mix of hip pop, country and rock to entertain the whole family. The evening will end with a bang as a firework extravaganza is set off the Massanutten Peak. 

“We are excited to host the 24th Summer Jam Festival as our community looks forward to our Fourth of July weekend festival all year long,” Sarah Elson, director of business relations at Massanutten, said. “We invite friends and families of all ages to join us in making lasting memories all while supporting the incredible work the RHSPCA does for our community.” 

Other event activities will include Color Therapy featuring face paint, henna tattoos, tarot card reading, axe throwing, giant connect four, bongo lessons and more, along with a rendition of the national anthem. 

Advance tickets can be purchased for $15 through July 2, 2023, and tickets purchased at the gate will be $25. Children 6 and under will be admitted for free. 

To purchase tickets or for more information on the Massanutten Summer Jam Festival, visit

For more information on the resort, visit, call 540-289-9441 or download the Resort App. Stay up-to-date on the latest news by following @MassResort on Instagram, Twitter and Facebook

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MEDIA NOTE: A hi-res image can be found HERE.

About Massanutten Resort
Set on 6,000 acres of sprawling land in the heart of Virginia’s Shenandoah Valley, Massanutten Resort is a premier all-season Resort destination that offers every type of traveler an unforgettable experience. Outdoor enthusiasts and adventure buffs will enjoy Massanutten’s Mountain Bike Park, offering exciting jump trails for beginners and veteran riders alike, and hiking Massanutten’s Western Slope. For those seeking a relaxing escape, the Resort Spa delivers a wide menu of services including manicures, pedicures, detoxifying massages, and more. The Resort is a paradise for adventurous families, featuring an indoor/outdoor waterpark complete with a triple-jet FlowRider® Endless Wave, three escape rooms, the Family Adventure Park, and a petting zoo. Seasonal sports activities include two challenging 18-hole golf courses, skiing, ice skating, and snow tubing. Nothing works up an appetite like an active vacation and with 12 on-site dining options, showcasing variety from mouthwatering barbecue to campfire treats, Massanutten offers something for every taste, season, and occasion. At Massanutten Resort, there is something for everyone, all within reach – located just two hours from Washington, D.C., and 50 minutes from the Charlottesville Albemarle Airport. 

Media Contact:
Becca Maroney, Hemsworth Communications
203-807-3450 or [email protected]