Massanutten Resort Launches Mobile App to Enhance Guest Experience
Premier All-Season Resort in Virginia Launches App to Provide Ongoing Updates and Features to Customize Vacation Experiences
McGaheysville, Va. – June 11, 2020 – Massanutten Resort, a premier all-season resort destination in the heart of Virginia’s Shenandoah Valley, recently launched a new mobile app available on both iOS and Android. Boasting several unique functionalities, the official Massanutten Resort app allows owners and guests to access up-to-date information on the Resort in an accessible and engaging format. Travelers can now utilize the app to create personalized vacation plans, book activities, navigate the 6,000-acre property through an interactive map and more.
“The new Massanutten Resort app is an amazing tool to help our guests make the most of their vacation experience. We tapped the team at Fuel Digital to collaborate on this initiative and leverage their vast expertise in creating digital experiences through technology,” said Kelly Long, operations analyst at Massanutten Resort. “In response to today’s inherently digital consumers, we’ve been able to develop a tool that ultimately enhances every touchpoint of the guest journey, resulting in a remarkable vacation from start to finish.”
Through the app, guests will be able to:
- Navigate the Resort using an interactive map
- Book activities
- Build a personalized itinerary
- Receive in-app only discounts
- Check weather conditions
- Receive Resort news and alerts
- Manage Massanutten Resort Rewards
- Access hours of operation
- See restaurant menus
- And much more
“We thoroughly enjoyed working with the team at Massanutten to develop their mobile app,” said Chris Cook, chief executive officer at Fuel Digital. “The entire 
team was fully engaged in coming up with creative ideas to better serve their guests, and that’s our favorite type of project! We ended up with a great product for their guests!”
Guests can download the app by visiting the Google Play Store or App store on a smartphone or tablet. A walkthrough video on how to use all the features of the Massanutten Resort app can be found on YouTube. For app navigation info and an icon key, please click here.
For more information, visit MassResort.com or call 540-289-4978. Stay up-to-date on the latest news by following @MassResort on Instagram or follow Massanutten Resort on Facebook at www.Facebook.com/MassResort.
About Massanutten Resort
Set on 6,000 acres of sprawling land in the heart of Virginia’s Shenandoah Valley, Massanutten Resort is a premier all-season resort destination that offers every type of traveler an unforgettable experience. Outdoor enthusiasts and adventure buffs will enjoy Massanutten’s Mountain Bike Park, offering exciting jump trails for beginners and veteran riders alike, and hiking Massanutten’s Western Slope. For those seeking a relaxing escape, the resort Spa delivers a wide menu of services including manicures, pedicures, detoxifying massages, and more. The resort is a paradise for adventurous families, featuring an indoor/outdoor waterpark complete with a triple-jet FlowRider® Endless Wave, three escape rooms, the Family Adventure Park, and a petting zoo. Seasonal sports activities include two challenging 18-hole golf courses, skiing, ice skating, and snow tubing. Nothing works up an appetite like an active vacation and with 12 on-site dining options, showcasing variety from mouthwatering barbecue to campfire treats, Massanutten offers something for every taste, season and occasion. At Massanutten Resort, there is something for everyone, all within reach – located just two hours from Washington, D.C., and 50 minutes from the Charlottesville Albemarle Airport.
About Fuel Digital
Fuel Digital is dedicated to creating products and platforms that are actually useful. Their core service offerings include Research and Measurement, Strategy Consulting, Experience Design and Software Engineering.
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