Winter Festival Returns with Arctic Plunge, 4K Race/Walk on the Fairway, Tap Takeovers, Fireworks and a Brand-New VIP Experience

McGaheysville, Va. – February 26, 2020 – Celebrating a successful 2019/2020 winter season, Massanutten Resort today released details of its much-anticipated Snow Moon Fest, taking place Friday, March 6 through Sunday, March 8. The weekend celebration features an exciting line-up of adrenaline-pumping activities and fundraising events.

“Each Snow Moon Fest is better than the last, bringing in families and friends from near and far for an action-packed weekend,” said Kenny Hess, director of sports and safety at Massanutten Resort. “This is a special way for us to celebrate another great winter season. We look forward to welcoming locals and travelers alike to celebrate with us while giving back to our community.” 

In its third year, Snow Moon Fest will welcome the return of annual events such as 4K on the Fairway – a race through the resort’s Mountain Greens Golf Course with proceeds benefitting Elkton Area United Services, and the popular Arctic Plunge, which raises funds for Therapeutic Adventures. Additional family-friendly activities include face painting, movie nights, snow tubing, s’mores making, a torchlight slope parade and fireworks. Fireworks will be launched from the top of the Peak and the best viewing will be around the Base Camp area of the Ski Lodge. 

Daily tap takeovers, as well as a beer and wine sampling event, will showcase the best of craft breweries and vineyards, from Basic City Beer Co. to CrossKeys Vineyards. In addition, a special Sunday Brunch at Campfire Grill will feature an all-you-can-eat buffet including mini quiches, a waffle bar, biscuits and gravy, sweet pastries and more. 

This year, visitors can upgrade their Snow Moon Fest weekend with a brand-new VIP Experience, valued at more than $100. The VIP experience is available for purchase online through March 5 for $20 (for overnight guests only) and a limited amount will be available to the public for purchase in-person at the WaterPark on March 6 for $30. VIP guests will receive:

  • One long-sleeve 2020 Snow Moon Fest shirt
  • 30% off slope-use passes
  • $10 off all-day general WaterPark admission passes
  • 10% off the all-you-can-eat Sunday Brunch at Campfire Grill
  • Free access to the Live at the Lodge Party on both Friday and Saturday night (ages 21+)
  • Free entry to the Arctic Plunge
  • $5 off entry to the 4K on the Fairway
  • Complimentary swag bag 

Guests interested in staying overnight at Massanutten Resort during Snow Moon Fest can book two nights and get the third night free. This limited-time, special offer is available for stays booked for March 5-9 only and is based on availability. For reservations, visit 

For additional details or to purchase tickets for special events at Snow Moon Fest, click here. For more information on the resort, visit or call 540.289.4905. Stay up-to-date on the latest news by following @MassResort on Instagram or follow Massanutten Resort on Facebook at

About Massanutten Resort

For more than 45 years, Massanutten Resort has offered an authentic mountain experience with endless outdoor adventures including zip lining, skiing, hiking and mountain biking.

Whether travelers are seeking relaxation, exploration or inspiration, Massanutten Resort is the perfect family destination. As an all-season resort destination, guests will always find things to do and places to explore including 12 on-site dining locations, escape rooms, a day spa, an award-winning Indoor/Outdoor WaterPark, two 18-hole golf courses and more.

Massanutten Resort is conveniently located in the heart of the Shenandoah Valley and is just two to three hours away from major cities such as Washington, D.C., Baltimore and Richmond.



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