Award-Winning Agency Tapped to Increase Brand Awareness  for Innovative Design Company, Including LiveTrends & Urban Jungle Brands, Launch of New BeYou Collection Later This Year



FORT LAUDERDALE, Fla. (March 30, 2022) – Hemsworth Communications today announced the addition of LiveTrends Design Group to its growing portfolio of global lifestyle brands.  Effective immediately following a competitive agency pitch, Hemsworth will serve as agency-of-record for LiveTrends Design Group and its three distinctive brands – LiveTrends, Urban Jungle and BeYou, an all-new collection set to launch later this year. The firm is responsible for crafting and executing a national media relations and influencer marketing strategy to drive consumer awareness and sales for the thriving design company.

“We are so impressed by the rapid growth and success that LiveTrends Design Group has already achieved and are thrilled to align with their ‘sky is the limit’ approach to help tell their brand story,” said Samantha Jacobs, founder and president of Hemsworth Communications. “With their passion, strong company culture and amazing leadership, we’re really looking forward to this partnership.”

Headquartered in Orlando, Florida, with products in Lowe’s, Target, Trader Joe’s, Kroger and over 200 retailers nationwide, LiveTrends Design Group uses innovation through timeless and lifestyle décor and design. Lowe’s has chosen LiveTrends Design Group as their vendor of the year.  LiveTrends Design Group has created two mass-market consumer brands, LiveTrends and Urban Jungle, with an upcoming release of its third brand, BeYou. Specializing in unique plants, small decorations and gifts, LiveTrends offers plants and succulents that fuse nature and art. Urban Jungle serves as a brand to promote plants for mindful living, while reconnecting with nature. BeYou will bring a smile to people’s faces with inspiring and expressive products. Since its launch in 2013, the company has grown from three employees to more than 500. In 2021, the brand opened its flagship LiveTrends Boutique in Winter Garden’s Plant Street Exchange located at 279 Tremaine Street.

Hemsworth has begun work for LiveTrends Design Group and is in the process of crafting a series of national consumer and trade media relations campaigns, as well as working on creative activations, planning for the debut of BeYou, and developing a launch strategy for the company’s all-new website, which will be introduced in the coming weeks.

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About Hemsworth Communications

A dynamic, full-service agency, Hemsworth Communications is one of the fastest-growing, top-ranked agencies in the United States according to O’Dwyer’s PR Report and in 2018, was named one of PR News’ Top Places to Work, recognized for its unique, forward-thinking company culture.  With three distinctive divisions – Travel/Tourism, Food/Wine/Spirits, and Franchising/Business Services – Hemsworth represents fresh, up-and-coming businesses as well as leading, renowned global brands.  Services include brand communications strategy, media relations, promotions, guerrilla marketing, social media, thought leadership and event planning.  Unlike traditional PR agencies, Hemsworth is dedicated to crafting customized communications programs that are infused with personal, passionate client service and positively contribute to each client’s bottom line.



Media Contact:

Samantha Jacobs/Kylie Rodriguez

954-716-7614 or [email protected]