BW Rewards Rush® Promotion Offers Best Western Rewards® Members Free Room Night
Phoenix, Arizona (February 4, 2019) – Best Western Hotels & Resorts is rewarding its guests this spring with a free night stay as part of its latest BW Rewards Rush Promotion. Best Western Rewards (BWR®) members who complete two eligible stays between February 4, 2019 and April 14, 2019 at any Best Western-branded hotel in the U.S., Canada, or the Caribbean Islands, will earn a free night voucher. The voucher can be used on future travel, within 60 days.
“With this promotion, we are thanking our valued BWR members with the rich travel rewards they value most – a free night,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “Whether traveling for business or leisure, we hope this valuable offer enables guests to create the memorable travel experiences they deserve.”
The new BW Rewards Rush Promotion is the latest example of the company’s revamped BWR program, which has earned its position as a leading innovator in the industry, achieved a top five ranking for the sixth consecutive year in U.S. News & World Report’s 2017-2018 Best Hotel Rewards Programs, and garnered many other accolades. BWR’s tagline – Go.Get.Rewarded.® – demonstrates Best Western’s commitment to delivering an exceptional customer experience through a simplified, meaningful and rapid rewards program.As part of the program’s ongoing refresh, BWR members can enjoy more benefits than ever, including:
Top-Ranked, Rich Rewards
BWR is the only loyalty program in the industry where points never expire and BWR members have access to some of the richest promotions in the industry. Reward redemption is available at one of the lowest point levels and free nights earned can be redeemed at any Best Western-branded hotel worldwide, with no blackout dates. Additionally, members are able to earn gift cards from some of the most popular shopping, entertainment, gas, and airline partners.
Instant Enrollment, Instant Rewards
As part of the BWR refresh, members are given instant rewards and gratification on every stay. Additionally, the Status Match…No Catch® program allows members to instantly have their status matched with other hotel loyalty programs upon enrollment.
Elite Members, Elite Rewards
In addition to enjoying the perks and benefits of BWR, elite members also receive elite rewards. Upon arrival elite members are given a choice of a “Thank You” gift or bonus points.
Conveniently, a new digital membership card enables BWR members to easily access their membership number, point balance, current tier level and exclusive deals and offers. These new benefits let travelers maximize their stays across all Best Western brands.
About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of over 4,200 hotels in nearly 100 countries and territories worldwide*. Best Western offers 13 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, Sadie HotelSM, Aiden HotelSM, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western, as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western**. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands respectively for two consecutive years, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won 10 consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 60 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in breakfast (food and beverage category) by J.D. Power’s 2018 North America Hotel Guest Satisfaction Index Study – ranking first for midscale; and second for upper midscale. Over 37 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western and SureStay branded hotels are independently owned and operated.
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Samantha Jacobs / Lindsey Wiegmann
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