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An Influencer Marketing Recipe for Success
By: Lacey Outten | Originally posted on ODwyerPR.com. In an era when social media often dictates culinary trends and consumer dining choices, influencer marketing has emerged as a key strategy for building awareness and driving sales for restaurants and food and...
How Brands Can Respond Appropriately to Feedback and Criticism
In the age of TikTok virality and Yelp reviews, it’s common for brands to feel the impact of a bad customer experience, and it’s no secret consumers often believe what they see and read online. In the 2022 ReviewTracker online trends report, 94% of consumers admitted...
The Need for Human Creativity in Public Relations
There has been a surge in the use of AI technology in the field of public relations. Agencies are finding it helpful to generate insights and analyze data. For many, AI has the potential to streamline tasks in a way that previously had not been seen before — and...
How Restaurants Can Cultivate Lasting Loyalty Through Experience-Based PR Tactics
In the ever-changing landscape of the restaurant industry, consumer demand for personalization and experience-oriented dining continues to dominate. An approach to public relations that has gained traction in recent years is experiential public relations, which is all...
Key Benefits of Public Relations for Your Travel Brand
There is a joy in travel that can’t be replicated. Between experiencing a change of scenery and taking a break from our normal day-to-day routine, travel creates precious memories that last a lifetime. With all the anticipation surrounding booking a vacation,...
Building a Disaster-Proof Crisis Communications Plan for Your Business
Natural disasters can inflict catastrophic damage on companies and local businesses, but after the storm passes, many business leaders find themselves facing a second crisis as they recover. That’s where thousands of businesses find themselves after the devastation of...
How to Come Out on ‘Top’ When Pursuing Top-Tier Media Opportunities
The average person sees approximately 4,000 to 10,000 advertisements in a single day. Your target audience is also being inundated with daily headlines from a wide range of news outlets covering an even wider range of topics. So how can you break through the noise?...
4 Things to Consider When Building a Public Relations Strategy for Your Franchise Brand
The cultural shift known as the ‘Great Resignation’ prompted many workers to leave their jobs in search of something that would provide greater fulfillment and opportunity, and those with an entrepreneurial spirit are choosing to start businesses of their own. This...
Great Expectations! How to Select the Perfect Public Relations Agency Partner
The decision to hire a public relations agency can feel overwhelming. After all, you are handing your brand over to an outside team, allowing them to represent your company and control the messages that reach your target audience. Public relations agencies can serve...
