By: Lacey Outten | Originally posted on ODwyerPR.com. In an era when social media often dictates culinary trends and consumer dining choices, influencer marketing has emerged as a key strategy for building awareness and driving sales for restaurants and food and...
In the age of TikTok virality and Yelp reviews, it’s common for brands to feel the impact of a bad customer experience, and it’s no secret consumers often believe what they see and read online. In the 2022 ReviewTracker online trends report, 94% of consumers admitted...
There has been a surge in the use of AI technology in the field of public relations. Agencies are finding it helpful to generate insights and analyze data. For many, AI has the potential to streamline tasks in a way that previously had not been seen before — and...
In the ever-changing landscape of the restaurant industry, consumer demand for personalization and experience-oriented dining continues to dominate. An approach to public relations that has gained traction in recent years is experiential public relations, which is all...
There is a joy in travel that can’t be replicated. Between experiencing a change of scenery and taking a break from our normal day-to-day routine, travel creates precious memories that last a lifetime. With all the anticipation surrounding booking a vacation,...
Natural disasters can inflict catastrophic damage on companies and local businesses, but after the storm passes, many business leaders find themselves facing a second crisis as they recover. That’s where thousands of businesses find themselves after the devastation of...
